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They
have a personal relationship with your committee member
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They
have an emotional association with the charity
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They
see an awareness and visibility value to participating
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They
see a posititve association and possibly the opportunity to influence
prospects and customers by being associated with the charity
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They
can build goodwill and gain publicity with the community, employees,
investors, stock holders, customers and prospects
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They
understand that their sponsorship cooperatively and collectively makes
a bigger impact for the charity
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They
see leverage in the perception of being a bigger company making what
is perceived as a bigger contribution
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They
see value in demonstrating their social responsibility
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They
see an opportunity to tie in a promotion or sales event
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They
see that the players and or spectators are an excellent target audience
for their products and participation allows for a much more targeted
marketing strategy than their other advertising investments.